Little Bill (both the show and the character) reflects the wisdom, outlook, and humour of creator Bill Cosby. The Little Bill TV show is based on the popular US book series Little Bill and is developed through research and a panel of educational consultants. The show is designed to help kids celebrate their everyday experiences and the people who share them.

Little Bill's signature is saying, "Hello Friend!" This saying was inspired by the Hello Friend/Ennis William Cosby Foundation, established in memory of the goals and dreams of Ennis William Cosby, the son of the show's creator